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Pandemic Pumps Up Frozen Food Sales
The Earth may be facing global warming, but we’re in a new ice age – at least when it comes to frozen foods. While the pandemic put a chill on many products, frozen foods have heated up, growing sales even as many people look for fresh and healthy foods. Companies like Amazon AMZN +0.5% are rolling out private label frozen foods and CVS is expanding its frozen food section as it seeks to grow its grocery business, while consumers fill freezers to bursting.
Fewer trips to shop means bigger trips – leading to more frozen food at home. American Frozen Food Institute (FFI) CEO Alison Bodor may be partial to frozen foods when she calls them a “pandemic powerhouse,” but the numbers back her up. U.S. frozen food sales dollars rose 21 percent from a year ago to $65.1 billion, while unit sales shot up 13.3 percent. That’s in part because of more eating at home – and a hunger for variety, including meal ingredients. The cold, hard truth is the Covid-19 pandemic boosted frozen food sales, as consumer shopping patterns changed and CPGs embraced healthier and more nutritious frozen products.
Acosta, a sales and marketing provider focusing on the consumer packaged goods (CPG) industry, says more home cooking is fueling a frozen food surge, and frozen produce, pizza, snacks and entrees were the biggest sellers during the pandemic. Frozen seafood sales dollars shot up 35.3 percent, while poultry soared 34.7 percent and appetizers increased 28.9 percent, according to IRI, which collects and analyzes data for the CPG and other industries. Americans increasingly have been taking their food on ice.
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