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meet heat-not-burn tobacco
One of the newest tobacco products on the market heats leaf tobacco to approximately 500 degrees Fahrenheit using battery power to produce an inhalable tobacco aerosol.To get more news about Hitaste Hi10, you can visit hitaste.net official website.
Heat-not-burn tobacco is being introduced into markets around the world to appeal to trendy or potentially health-conscious consumers, Ayers said, who still demand the "throat-hit" delivered by combustible cigarettes, but not by most e-cigarettes. The first heat-not-burn device to enter the FDA-approval process in the United States did so in May.
Identifying trends
Because heat-not-burn tobacco products have only been sold in a handful of places around the world, little is known about their popular appeal or how they might fare in future markets such as the United States. How worried should tobacco control leaders be about this potential new fad?
Ayers and colleagues turned to Google search trends to understand the devices' appeal in Japan, the first country with nationwide availability. Popular devices there include Japan Tobacco's "Ploom TECH" released in March 2016, Philip Morris International's "iQOS" released in April 2016, and British American Tobacco's "Glo" released in December 2016. The team focused on internet searches for heat-not-burn tobacco, including generic terms and major brands, analyzing their relative popularity to all searches from 2015 through August 2017.
The team then compared the fraction of all Google queries for heat-not-burn tobacco in Japan to the fraction of all Google queries for e-cigarettes in the United States.
The total number of heat-not-burn queries in Japan grew by 1,426 percent their first year on the market in 2015. Between 2015 and 2017, the number of queries grew by 2,956 percent. Projections based on forecasts from the observed trends suggest that heat-not-burn queries will continue to grow at a similar rate through 2018.
"Heat-not-burn products have quickly become insanely popular," said study coauthor Mark Dredze, professor of computer science at Johns Hopkins University. "Two years ago, there were essentially no queries in Japan for heat-not-burn tobacco, but now there are between 5.9 and 7.5 million each month."
Moreover, the team found that interest in heat-not-burn tobacco in Japan is growing more rapidly than past interest in e-cigarettes when they were first introduced to market. This suggests that as heat-not-burn tobacco is introduced in new markets, its popularity may even eclipse e-cigarettes. |
