|
|
Subject :Apple and Microsoft’s Rivalry Had Cooled; Now It’s Back and Getting Testier
Apple and Microsoft’s Rivalry Had Cooled; Now It’s Back and Getting Testier
Apple and Microsoft are both looking to dominate the next big things in tech.
At a virtual product launch in November for Apple's Mac reboot, actor John Hodgman appeared in a nerdy, ill-fitting suit before a white backdrop. “Stop, hang on, wait, one more thing, hi, I'm a PC,” he said, reprising the popular Mac vs. PC television commercials of a decade ago that not so subtly telegraphed the idea that Apple was cool and Microsoft wasn't.
The event was held to let Mac fans know the new machines were getting a processor with more sizzle. But the subtext was unmistakable: Apple's old rivalry with Microsoft was back.
For several years, the two companies had found reason to collaborate. Microsoft's Office and other apps began appearing on the iPad and iPhone; Apple even invited Microsoft to a product launch. Apple recently made it easier to use Xbox game controllers on Apple devices, while Microsoft made its products compatible with such new Apple features as the Apple Pencil and Magic Keyboard. Last fall, Apple even put its TV app on the Xbox.
But around the time the PC character reappeared, Microsoft began bad-mouthing Apple to regulators, saying the company's App Store was anti-competitive. The Redmond, Washington, software giant had thrown in its lot with Epic Games, which was suing Apple for booting its Fornite title from the App Store and accusing the iPhone maker of monopolistic behaviour. A Microsoft executive has since testified against Apple at the trial, now in its second week, telling the court that Apple's tight control of its App Store had hurt Microsoft's own gaming efforts.
The tensions are unlikely to ease once a verdict comes down because Apple and Microsoft are both looking to dominate the next big things in tech—from artificial intelligence and cloud computing to gaming, tablets, custom processors, and mixed-reality headsets.
The renewed antipathy between Apple and Microsoft started about a year ago. Microsoft had developed a cloud gaming service for iPhone devices and iPad models called xCloud. One app would let users pay a monthly fee to Microsoft and stream dozens of different gaming titles from the cloud. The service was supposed to do for gaming what Netflix did for video, appease gamers and turn Apple devices into a more powerful gaming platform backed by Xbox, one of the hottest names in the industry.
Read More : สล็อตวอเลท |
